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Digital Communication Path of Cultural Industry Driven by Innovation

Published: 25 April 2021 Publication History

Abstract

Innovation is the eternal theme of the development of the times, especially for the cultural industry. Due to various reasons, the development of traditional cultural industry has been hindered and has been marginalized. However, due to the rapid development of the Internet in recent years, the traditional cultural industry has opened up a new development path through the digital way. At present, there is little research on this aspect. Therefore, this paper puts forward the research on the digital communication path of cultural industry driven by innovation. This paper makes an in-depth investigation on the main problems existing in the development of China's traditional cultural industry. According to the results of the survey, the current traditional cultural industry in China is facing the following aspects: the lack of survival soil, the threat of foreign culture, the limitation of content and carrier, fragmented existence and confusion, pan entertainment, and poor protection of education Questions. In view of this situation, this paper puts forward the development path of cultural industry based on Internet e-commerce. Through the digital media innovation of new cultural content presentation, re stimulates China's cultural industry. According to the relevant investigation and research, the trade volume of cultural e-commerce products in China was 2.35 billion in 2014, and increased to 15.77 billion in 2019. The analysis shows that the cultural industry market in this paper has great market potential, and the digital network technology has played a positive role in the development and transformation of China's cultural industry.

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Cited By

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  • (2024)Innovation of Operation Mode of Traditional Enterprises in the Era of Digital Economy--Taking Traditional Cultural Enterprises as an ExampleApplied Mathematics and Nonlinear Sciences10.2478/amns-2024-28079:1Online publication date: 4-Oct-2024
  • (2022)Creative Economy: A Worldwide Research in Business, Management and AccountingSustainability10.3390/su14231601014:23(16010)Online publication date: 30-Nov-2022

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cover image ACM Other conferences
IPEC2021: 2021 2nd Asia-Pacific Conference on Image Processing, Electronics and Computers
April 2021
1143 pages
ISBN:9781450389815
DOI:10.1145/3452446
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 25 April 2021

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Author Tags

  1. Cultural Industry
  2. Development Path
  3. Electronic Commerce
  4. Innovation-driven Development

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  • Research-article
  • Research
  • Refereed limited

Funding Sources

  • the Li Xiang Research Team of Guilin Tourism University
  • the phased achievements for the research subject: Research on Integrative Development of Guangxi leisure Sports Industry and Tourism Industry
  • d Guangxi University's 100 Talents Program Research funding project
  • the Basic Ability Promotion Project for Young and Middle-aged Teachers in Universities of Guangxi?IPA Matrix Model Analysis of Liupao Tea Culture Tourism Development?

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IPEC 2021

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Cited By

View all
  • (2024)Innovation of Operation Mode of Traditional Enterprises in the Era of Digital Economy--Taking Traditional Cultural Enterprises as an ExampleApplied Mathematics and Nonlinear Sciences10.2478/amns-2024-28079:1Online publication date: 4-Oct-2024
  • (2022)Creative Economy: A Worldwide Research in Business, Management and AccountingSustainability10.3390/su14231601014:23(16010)Online publication date: 30-Nov-2022

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