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Product Brand: User Automobile Brand Experiences in China

Published: 25 April 2021 Publication History
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References

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Balmer, J. and Chen, W. (2015a), “China's brands, China's brand development strategies and corporate brand communications in China”, Journal of Brand Management, Vol. 22, No. 3, pp. 175-193.
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Balmer, J. and Chen, W. (2015b), “Corporate heritage brands in China. Consumer engagement with China's most celebrated corporate heritage brand – Tong Ren Tang”, Journal of Brand Management, Vol. 22, No. 3, pp. 194-210.
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Grunert, K. G., Loebnitz, N. and Zhou, Y. (2015), “Supermarket literacy and use of branding in China: The case of fresh meat”, the EAAE-AAEA Joint Seminar, Naples, Italy, March 25-27
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Henningsen, L., (2011), “Coffee, fast food and the desire for romantic love in contemporary China: Branding and marketing trends in popular Chinese-language literature”, Transcultural Studies, No. 2, pp. 232-270.
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Schlevogt, K. (2000), “The branding revolution in China”, The China Business Review, Vol. 27, No. 3, pp. 52-57.
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Eckhardt, G. and Houston, M. (2002), “Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China”, Journal of International Marketing, Vol. 10, No. 2, pp. 68-82.
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Merrilees, B., Miller, D. and Shao, W. (2016), “Mall brand meaning: An experiential branding perspective”, Journal of Product & Brand Management, Vol. 25 No. 3, pp. 262-273.

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IPEC2021: 2021 2nd Asia-Pacific Conference on Image Processing, Electronics and Computers
April 2021
1143 pages
ISBN:9781450389815
DOI:10.1145/3452446
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 25 April 2021

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Author Tags

  1. China Branding Auto
  2. Domestic Product Brands
  3. Joint Venture
  4. User Experience

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  • Short-paper
  • Research
  • Refereed limited

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  • This research has got the funds from the Social Science Research Project of Jilin Education Department.

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IPEC 2021

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