Sisi Chen
ABSTRACT
Nowadays, the industry of network live broadcasting platform is developing rapidly, which attracts people's attention. And in the network live broadcast, live with goods or network anchor recommended goods and other behavior has been common. Especially after the epidemic, through the network live marketing, has become an important means to promote economic recovery. However, the level of product quality in live network broadcasting is not uniform, and the problem that consumers' rights and interests cannot be protected is gradually revealed. Therefore, this paper discusses the role of e-commerce law based on big data on live network. In the discussion, this paper first analyzes the e-commerce law to clarify the applicability of the e-commerce law in the live network; secondly, through the investigation of the network anchor and fans, analyzes the business behavior in the network live broadcast; finally, analyzes the role of the e-commerce law based on big data on the network live broadcast. The results show that the e-commerce law based on big data has a good regulatory effect on webcast, which can promote the healthy development of webcast.
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