Li Liangyu
ABSTRACT
This paper uses ACSI model and life cycle theory to analyze the characteristics and essence of exhibition customer relationship, reveals the difference between the customer relationship in the digital era and the traditional customer relationship, emphatically points out the misunderstanding in the wisdom exhibition, and emphasizes that the essence of the exhibition customer relationship in the digital era is still the emotional and cognitive exchange between people, and it is not replaceable by technical means. This paper summarizes the shortcomings of customer relationship management in the digital age, and puts forward some suggestions.
- Hu Fen: Exhibition project management [M]. Wuhan: Wuhan University Press, 2014:21--26.Google Scholar
- Statistical report on China's exhibition data in 2019.Google Scholar
- UFI. Global Exhibition Industry Statistics[EB/OL].https://www.ufi.org/industry-resources/research/.Google Scholar
- Paul Greenburg, Customer Relationship Management, accessed December 10th, 2013:136.Google Scholar
- Zhang Jiankang. Technical deconstruction and humanistic care of smart exhibition [J]. Theoretical exploration, 2017 (4):46--47.Google Scholar
- Dong Jinxiang, et al. Customer Relationship Management CRM [M]. Hangzhou: Zhejiang University Press, 2002: 323.Google Scholar
- https://www.sohu.com/a/220625507_370822.Google Scholar
- Liu yonghuan. Problems and Countermeasures of implementing customer relationship management in exhibition enterprises [J]. Cooperative economy and science and technology, 2009(23):8.Google Scholar
- Li Hui. A teaching quality evaluation model based on a wavelet neural network improved by particle swarm optimization[J]. 2014, 14(3):110--120.Google Scholar
- Li jie. 2018. Principle of scientific knowledge------a beginner's guide for VOSviewer and CitNetExplorer. Beijing: Higher Education Press.Google Scholar
- Li Yuan, Luo Zhigang, Guan Naiyang, Yin Xiaoyao, Wang Bing, Bo Xiaochen, Li Fei. 2016. Application of deep learning in biomedical data analysis [J]. Advances in biochemistry and biophysics, 43(05): 472--483.Google Scholar
Index Terms
- Research on Exhibition Customer Relationship Management in Digital Era
Recommendations
Customer acquired assortments and customer lifecycle value: implications for market segmentation
ICEC '12: Proceedings of the 14th Annual International Conference on Electronic CommerceIn this paper, we study customer lifetime value through the lens of assortment. Through the lens of assortment, a customer's lifecycle value can be viewed as a reflection of his/her acquired and accumulated assortment. By analyzing online shopping ...
Research on the Relationship between the Customer Knowledge and Customer Value of the Life Cycle Perspective
ICEE '12: Proceedings of the 2012 3rd International Conference on E-Business and E-Government - Volume 03Customer relationship plays an important role in the enterprise profit growth and development. The paper studies the correlation ship between customer knowledge and customer value based on customer life cycle. Through establishing econometric regression ...
Building Brand Equity through Perfect Customer Relationship Management
ICIII '10: Proceedings of the 2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering - Volume 01Brands are important tools attracting customers to purchase. The purpose of this article is to address how to build brand equity through CRM and customer service. CRM creates value for customers and firms. CRM increases customers’ brand awareness, brand ...
Comments