Bethany Welgoss
ABSTRACT
This paper explores how aesthetic violation can be used to influence a user's behavior when interacting with a product. Aesthetic violation occurs when the elements of a design purposely deviate from the aesthetic expectations of the user in order to encourage a behavioral response. This draws from the theory of processing fluency, which suggests that aesthetic perceptions are a function of a perceiver's processing dynamics—-the more fluently a perceiver can process an object, the higher the aesthetic response. In this instance, the desire for fluent processing may incite users to escape, minimize, or counteract the violation. A literature review and two workshops were conducted: (1) to generate design strategies and (2) to assess and refine them. The workshops provided insights into the benefits and relevance of aesthetic violation, strategy formation, and integration into the design process.
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