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Research on Hainan Cross-border Tourism Image Elements Based on Tourist Perception and Network Communication Based on Data Mining

Published: 18 August 2021 Publication History

Abstract

Tourism has been cultivated as an important industry in the national economy. With the great attention of all sectors of society to tourism, the development speed of China's tourism industry has been accelerated in an all-round way. People are increasingly aware that a good tourism image is one of the core competitiveness of tourism destinations. This paper combines theoretical analysis and empirical investigation, from the perspective of tourists' perception, obtains the attribute characteristics of Hainan tourism destination image perceived by tourists based on data mining software and network communication, and establishes analysis categories by using content analysis method. It also analyzes the image, tourism image, the components of tourism image and the influencing factors of the formation of tourism image, and probes into the spread of cross-border tourism image in Hainan.

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ICAIIS 2021: 2021 2nd International Conference on Artificial Intelligence and Information Systems
May 2021
2053 pages
ISBN:9781450390200
DOI:10.1145/3469213
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

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Published: 18 August 2021

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