Emily Gresbrink
ABSTRACT
This case study investigates design strategies found within messages sent from post-secondary leaders during the early months of the COVID-19 pandemic. It seeks to answer how post-secondary leaders engage digital design strategies in emails to build community, promote public health recommendations, and foster empathy. Guided by a critical-contextual methodology and analysis of thematic codes, a preliminary content analysis indicates some leaders leverage critical design and language techniques to communicate complicated or difficult medical and crisis information while also balancing a concern for humanity.
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