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SmartSales: An AI-Powered Telemarketing Coaching System in FinTech

Published: 17 October 2021 Publication History

Abstract

Telemarketing is a primary and mature method for enterprises to solicit prospective customers to buy products or services. However, training telesales representatives is always a pain point for enterprises since it is usually conducted manually and costs great effort and time. In this demonstration, we propose a telemarketing coaching system named SmartSales to help enterprises develop better salespeople. Powered by artificial intelligence (AI), SmartSales aims to accumulate the experienced sales pitch from customer-sales dialogues and use it to coach junior salespersons. To the best of our knowledge, this is the first practice of an AI telemarketing coaching system in the domain of Chinese FinTech in the literature. SmartSales has been successfully deployed in the WeBank's telemarketing team. We expect that SmartSales will inspire more research on AI assistant systems.

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  1. SmartSales: An AI-Powered Telemarketing Coaching System in FinTech

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    cover image ACM Conferences
    MM '21: Proceedings of the 29th ACM International Conference on Multimedia
    October 2021
    5796 pages
    ISBN:9781450386517
    DOI:10.1145/3474085
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    New York, NY, United States

    Publication History

    Published: 17 October 2021

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    Author Tags

    1. ai-powered coaching system
    2. fintech
    3. telemarketing

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    • Demonstration

    Funding Sources

    • Science Technology & Information Technology Bureau of Guangzhou Development Zone

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    MM '21
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    MM '21: ACM Multimedia Conference
    October 20 - 24, 2021
    Virtual Event, China

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    Overall Acceptance Rate 2,145 of 8,556 submissions, 25%

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