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Task Execution Quality Maximization for Mobile Crowdsourcing in Geo-Social Networks

Published: 18 October 2021 Publication History

Abstract

With the rapid development of smart devices and high-quality wireless technologies, mobile crowdsourcing (MCS) has been drawing increasing attention with its great potential in collaboratively completing complicated tasks on a large scale. A key issue toward successful MCS is participant recruitment, where a MCS platform directly recruits suitable crowd participants to execute outsourced tasks by physically traveling to specified locations. Recently, a novel recruitment strategy, namely Word-of-Mouth(WoM)-based MCS, has emerged to effectively improve recruitment effectiveness, by fully exploring users' mobility traces and social relationships on geo-social networks. Against this background, we study in this paper a novel problem, namely Expected Task Execution Quality Maximization (ETEQM) for MCS in geo-social networks, which strives to search a subset of seed users to maximize the expected task execution quality of all recruited participants, under a given incentive budget. To characterize the MCS task propagation process over geo-social networks, we first adopt a propagation tree structure to model the autonomous recruitment between the referrers and the referrals. Based on the model, we then formalize the task execution quality and devise a novel incentive mechanism by harnessing the business strategy of multi-level marketing. We formulate our ETEQM problem as a combinatorial optimization problem, and analyze its NP hardness and high-dimensional characteristics. Based on a cooperative co-evolution framework, we proposed a divide-and-conquer problem-solving approach named ETEQM-CC. We conduct extensive simulation experiments and a case study, verifying the effectiveness of our proposed approach.

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cover image Proceedings of the ACM on Human-Computer Interaction
Proceedings of the ACM on Human-Computer Interaction  Volume 5, Issue CSCW2
CSCW2
October 2021
5376 pages
EISSN:2573-0142
DOI:10.1145/3493286
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 18 October 2021
Published in PACMHCI Volume 5, Issue CSCW2

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Author Tags

  1. cooperative co-evolution
  2. geo-social networks
  3. mobile crowdsourcing
  4. task propagation model

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  • (2024)UbiPhysioProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/36435528:1(1-27)Online publication date: 6-Mar-2024
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