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Analysis of Luckin Coffee Based on Harvard Analytical Framework

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Yiwen BianAuthors Info & Claims

ICSLT '21: Proceedings of the 7th International Conference on e-Society, e-Learning and e-Technologies

Pages 75 - 79

https://doi.org/10.1145/3477282.3477288

Published: 17 December 2021 Publication History

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Abstract

Luckin coffee was established in June 2017. It took only 5 months from trial operation to formal operation. By the end of 2019, the number of stores exceeded 4,500. Luckin Coffee has become the largest coffee chain brand in China in just 2 years, and it took only 19 months to be listed on NASDAQ in the United States in May 2019, becoming the fastest listed company among Chinese coffee brands. Based on the Harvard framework, this paper studies Luckin coffee, analyzes the real reason for delisting, and forecasts its future development trend.

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Li Maorui, Cheng Jiaqi. Analysis of Ruixing Company's business operation mode-based on DuPont analysis method [J]. China Business Review, 2021(04):10--13.

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Zeng Yaorui. Research on Financial Fraud of Luckin coffee Company Based on Management Accounting [J]. China Business Theory, 2021(04): 146--147+169.

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Index Terms

Analysis of Luckin Coffee Based on Harvard Analytical Framework
1. Applied computing
  1. Law, social and behavioral sciences
    1. Economics

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ICSLT '21: Proceedings of the 7th International Conference on e-Society, e-Learning and e-Technologies

June 2021

123 pages

ISBN:9781450376846

DOI:10.1145/3477282

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Association for Computing Machinery

New York, NY, United States

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Published: 17 December 2021

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ICSLT 2021

ICSLT 2021: 2021 7th International Conference on e-Society, e-Learning and e-Technologies

June 10 - 12, 2021

Portsmouth, United Kingdom

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Spectral analysis and classification accuracy of coffee crops using Landsat and a topographic-environmental model

Identifying potential areas of understorey coffee in Ethiopia’s highlands using predictive modelling

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