Analysis on the Influence of Gender on Consumer Behavior before and after the COVID-19: Taking Consumers in Shenzhen as an Example
Author: 
Jiahao HanAuthors Info & Claims
Jiahao HanAuthors Info & ClaimsPages 42 - 50
Abstract
Although vaccines and epidemic prevention measures have been widely adopted, COVID-19 is still spreading in some parts of the world. The epidemic has also slowly changed people's lifestyles, such as shopping. Due to the policy, people can almost only choose online shopping for a period of time. This paper studies the impact of the epidemic on people's online consumption behaviors in Shenzhen through a questionnaire survey. The following conclusions can be drawn that no matter before or after the COVID-19 Taobao, Jingdong and Pinduoduo are the top three commonly used online shopping platforms. Gender has no significant effect on the purchase of recommended products by watching the live broadcast, and gender has a significant impact on the normal online shopping period.
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- Analysis on the Influence of Gender on Consumer Behavior before and after the COVID-19: Taking Consumers in Shenzhen as an Example
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Published In
June 2021
123 pages
ISBN:9781450376846
DOI:10.1145/3477282
Copyright © 2021 ACM.
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Association for Computing Machinery
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Published: 17 December 2021
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ICSLT 2021
ICSLT 2021: 2021 7th International Conference on e-Society, e-Learning and e-Technologies
June 10 - 12, 2021
Portsmouth, United Kingdom
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