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Unsupervised Product Offering Title Quality Scores

Published: 07 July 2022 Publication History

Abstract

The title of a product offering is the consolidation of a product's characteristics in textual format for user consumption. The low quality of the textual content of a product's title can negatively influence the entire shopping experience. The negative experience can start with the impossibility of discovering a desired product, going from problems in identifying a product and its characteristics up to the purchase of an unwanted item. A solution to this problem is to establish an indicator that automatically describes the quality of the product title. With this assessment, it is possible to notify sellers who have registered products with poor quality titles and encourage revisions or suggest improvements. The focus of this work is to show how it is possible to assign a score that indicates the descriptive quality of product offers in an e-commerce marketplace environment using unsupervised methods.

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cover image ACM Conferences
SIGIR '22: Proceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval
July 2022
3569 pages
ISBN:9781450387323
DOI:10.1145/3477495
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

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Publication History

Published: 07 July 2022

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Author Tags

  1. e-commerce
  2. indicator function
  3. product title score
  4. word embedding

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SIGIR '22
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