Influence of Attractiveness as an External Stimulus on Perceived Benefits of Uniform Virtual Backgrounds: A Case Study of Online Meetings in Indonesia
Authors: 
Ismiarta Aknuranda, Elvira Rosa Pangestika, Sufia Adha Putri, Diah PriharsariAuthors Info & Claims
Ismiarta Aknuranda, Elvira Rosa Pangestika, Sufia Adha Putri, Diah PriharsariAuthors Info & ClaimsPages 291 - 295
Abstract
Work or study from home due to Covid-19 has forced people to shift from offline meetings to online meetings. Interestingly, along with the use of online meeting platforms, the utilization of the platforms’ virtual background feature also became prevalent. Participants were often obligated to change their virtual backgrounds with the one provided by the meeting organizer so they would use uniform backgrounds. We see this as an opportunity to have more understanding of how people, particularly in Indonesia, behave towards technology. Drawing from the previous literature, we investigated this phenomenon by proposing that perceived benefits of using a uniform virtual background is driven by environmental stimuli. The survey was conducted on 302 persons and examined using Covariance-based Structural Equation Modeling (CB-SEM). The outturns showed that attractiveness as an environmental stimulus has direct positive influence on perceived benefits. As the conclusion, users of online meetings recognized that the attractiveness of uniform virtual backgrounds gave them positive benefits. Implications of these findings are discussed in the paper.
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Published In
September 2021
354 pages
ISBN:9781450384070
DOI:10.1145/3479645
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Published: 03 November 2021
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SIET '21
SIET '21: 6th International Conference on Sustainable Information Engineering and Technology 2021
September 13 - 14, 2021
Malang, Indonesia
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