Rong Shu
ABSTRACT
Popular science micro video is a form of popular science with the aim of knowledge popularization. It usually lasts for 30 seconds to 20 minutes and mainly was spread on mobile terminals. Often it contains a lot of interesting, attractive but non-important content, and the content may not directly relate to the main knowledge points of popular science. Such content can be called seductive details. Studies have shown that adding seductive details to teaching materials will have negative impacts on learning. However, popular science micro video is a form of multimedia with low cognitive difficulties and constant changes in media and learning environment. In addition, the effect of seductive details may change. The purpose of this study is to examine the influence of seductive details in popular science micro videos on learning effects. In this experiment, 44 students were selected to watch popular science micro videos that have seductive details. Then the relationships between the memory amount of seductive details, accumulation of prior knowledge and the learning effect of science knowledge (memorizing and transferring) were analyzed. According to the results, in the case of low cognitive load, the addition of seductive details in popular science micro videos had no effect on the memorizing effect of popular science knowledge, but improved the transferring effect. The learning effect of popular science knowledge had nothing to do with audience's prior knowledge level. Therefore, this study suggested that some seductive details should be added to popular science micro videos but the difficulty of making popular science micro videos should be reasonably controlled, which would make the videos more interesting and help enhance the learning effect of popular science knowledge.
- Harp, S. F. & Mayer, R. E. How Seductive Details Do Their Damage: A Theory of Cognitive Interest in Science Learning [J] . Journal of Educational Psychology, 1998(3): 414-434.Google Scholar
Cross Ref
- Rey, G. D. A Review of Research and a Meta-Analysis of the Seductive Detail Effect [J] . Educational Research Review, 2012(3): 216-237.Google ScholarCross Ref
- Wang aiting. Research on the effect of animation popular science short video communication based on seductive detail effect [J]. Popular science research,2019,14(04):41-49+112.Google Scholar
- Mayer, R. E. , Griffith, E. , Jurkowitz, I. T. N. & Rothman, D. Increased Interestingness of Extraneous Details in a Multimedia Science Presentation Leads to Decreased Learning [J] . Journal of Experimental Psychology: Applied, 2008(4): 329-339.Google ScholarCross Ref
- Mayer, R. E. , Griffith, E. , Jurkowitz, I. T. N. & Rothman, D. Increased Interestingness of Extraneous Details in a Multimedia Science Presentation Leads to Decreased Learning [J] . Journal of Experimental Psychology: Applied, 2008(4): 329-339.Google ScholarCross Ref
- Hidi, S. & Baird, W. Strategies for Increasing Text-Based Interest and Students' Recall of Expository Texts [J] . Reading Research Quarterly, 1988(4): 465-483.Google ScholarCross Ref
- Park, B. , Moreno, R. , Seufert, T. Does Cognitive Load Moderate the Seductive Details Effect? A Multimedia Study [J] . Computers in Human Behavior, 2011(1): 5-10.Google ScholarDigital Library
- Park, B. , Korbach, A. & Brünken, R. Do Learner Characteristics Moderate the Seductive-Details-Effect? A Cognitive-Load-Study Using Eye-Tracking [J] . Journal of Educational Technology & Society, 2015(4): 24-36.Google Scholar
- Garner, R. & Gillingham, M. G. Topic Knowledge, Cognitive Interest, and Text Recall: A Microanalysis [J] . The Journal of Experimental Education, 1991(4): 310-319.Google ScholarCross Ref
- Tang di. Research on the communication strategy of we media's original video – Taking UFO as an example [J]. News research guide, 2017, 8(14):89 .Google Scholar
- Sun Chongyong. Measurement of cognitive load and its application in multimedia learning [J]. Higher education research,2015,36(12):86.Google Scholar
- Zeng Jiayan, Chen Jianlin. The negative effect of induced details on students' deep learning and its theoretical explanation [J]. Global education,2019,48(09):89-100.Google Scholar
- Sanchez, C. A. & Wiley, J. An Examination of the Seductive Details Effect in Terms of Working Memory Capacity [J] . Memory & Cognition, 2006(2): 344-355.Google ScholarCross Ref
- Park, B. , Moreno, R. ,Seufert, T. Does Cognitive Load Moderate the Seductive Details Effect? A Multimedia Study [J]. Computers in Human Behavior, 2011(1): 5-10.Google ScholarDigital Library
Recommendations
Does cognitive load moderate the seductive details effect? A multimedia study
Several studies have shown that adding seductive details to instructional materials has a detrimental effect on learning. However, other studies have shown non-significant findings. The present study uses cognitive load theory as a theoretical framework ...
Cognitive and affective effects of seductive details in multimedia learning
Cognitive and affective processes explain contradictory seductive details research.Seductive details and modality of text were varied in a multimedia instruction.A detrimental seductive details effect was found under high load text conditions.Seductive ...
Seductive details and attention distraction - An eye tracker experiment
Seductive detail effect for learning contexts containing no time limits confirmed.Attention distraction explanation for the seductive detail effect partly confirmed.Eye tracking data reveal insights into the processing of seductive details. The ...
Comments