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Research on the Influence of Internet Privacy Setting Structure on User Privacy Decision

Published: 02 December 2021 Publication History

Abstract

In order to study the influence mechanism of Internet setting structure on user privacy decisions, this paper puts forward some suggestions on the structure of Internet application enterprise privacy policy setting. Methods: Based on the theoretical model of planning behavior, this study constructs a theoretical model of the influence of Internet privacy structure setting on user privacy decisions. Research shows that the privacy audience setting can influence the privacy decision of the user indirectly through the perception control, but also indirectly through the subjective norm.

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cover image ACM Other conferences
ICEME '21: Proceedings of the 2021 12th International Conference on E-business, Management and Economics
July 2021
882 pages
ISBN:9781450390064
DOI:10.1145/3481127
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

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Published: 02 December 2021

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Author Tags

  1. countermeasures and suggestions
  2. planning behavior theory
  3. privacy decision
  4. privacy setting structure
  5. structural equation model

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  • Research-article
  • Research
  • Refereed limited

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  • Heilongjiang philosophy and Social Science Research Planning Project
  • Central University basic operating expenses Project
  • Heilongjiang Natural Science Foundation Project
  • China Ocean Development Research Association Scientific Research Project
  • State Oceanic Administration soft Science Project

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ICEME 2021

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