Sizhu Duan
ABSTRACT
Rural development plays a pivotal role in China's modernization. In the current Internet economy, the traditional agricultural development mode can no longer meet the needs. Therefore, as a window of the rural display, we media for agriculture, rural areas, and farmers emerge at the historic moment. Rural We-Media has deeply influenced the trend of rural development with its powerful infectivity and communication ability. Therefore, this article analyzes the operation mode and the profit model of rural We-Media to explore its effect on rural development. To sum up, rural We-Media establishes an interactive communication mode in the form of live recording or exquisitely produced video, and operates it on the whole platform. It makes profits by taking eye-catching video content as profit point, rewards and advertisements as the profit source, Internet big data as profit lever, and youth anti-addiction function as profit barrier. It not only increases rural income, but also promotes rural employment, entrepreneurship, and the development of non-agricultural industries (such as tourism). Finally, suggestions are put forward for problems existing during the process.
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