Computational thinking: online and offline, plugged and unplugged

We propose a methodology for assessing how ad campaigns in offline media such as print, audio and TV affect online interest in the advertiser's brand. Online interest can be measured by daily counts of the number of search queries that contain brand ...

To combat the ease of online shopping in pajamas, offline mall owners focus increasingly on driving satisfaction and improving retention by identifying customers' preferences. However, most of these studies are based on customers' offline consuming ...

Online healthcare platforms allow physicians and patients to communicate in a timely manner. Yet little is known about how physicians’ online and offline activities affect each other and, consequently, the healthcare system. We collected data from both ...

Physicians’ participation in online healthcare platforms serves to integrate online healthcare resources with the offline medical system. This integration brings opportunities for reshaping healthcare delivery systems. In the field of telemedicine, there ...