Construction and Realization of Graphical Thinking of Brand Design in Computer Vision Communication

Design method is an important part of design, and it is an important product of academic and educational research practice. This paper discusses different fields of visual design and their methodological issues, based on the definition of visual communication design, WOS and a search of relevant literature on the Internet, with the aim of understanding the essential properties of visual communication activities from a methodological stratification perspective and clarifying the norms of different disciplines involved in visual communication. The objectives, content, processing, and output of two types of visual design activities with purpose and means are analyzed in terms of design process, conceptual framework of visual representation, and qualitative and quantitative aspects. As an interdisciplinary design discipline, visual design is essentially a comprehensive activity of information dissemination that occurs in a variety of scenarios, including business, education, and science. It is necessary to keep the boundary, clarify the ideographic and stylistic characteristics of visual design, and improve the ontological quality of visual design profession, but it is also necessary to cross the boundary on the basis of keeping the boundary, so as to better cultivate visual ability, promote the transformation of visual design methods in other fields, and improve the disciplinary growth of the profession in the new era.