The Construction and Application of New Media Technology in Higher Vocational Education under the Background of "Internet +"

With the information technology development, many new things related to the Internet have emerged. Supported by digital technology, new media that provides personalized information content to a broad audience through various information delivery platforms are emerging media that accompany the Internet. . This type of media not only has high timeliness, breaks the boundaries of space and time, possesses massive amounts of information, satisfies the needs of resource sharing, and allows audiences (readers) to change their reading habits, but also realizes the communication and interaction between the audience, the media and the audience., To transform the disseminator of information into those who actively disseminate information, increase the audience's enthusiasm in information dissemination, and further enhance the audience's enthusiasm for new media. All of these have had a huge impact on traditional media, especially traditional paper media. In order to achieve sustainable development, and to obtain survival opportunities in the present and future, paper media must be reformed and transformed. The most important of these is to achieve integration with new media to enhance the vitality of paper media development. This article analyzes the construction and application of new media technology in higher vocational education under the background of "Internet +" in order to guide practical work.