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With Every Fibre: Postmedia art and subverting job listings platforms

Published: 20 February 2022 Publication History

Abstract

‘With Every Fibre’ is a digital intervention and postmedia artwork that begins by subverting job listings websites and advertising formats, then redirect participants to the decentralised web via peer-to-peer browser Beaker.
Drawing upon the aesthetics of the deepsea fibreoptics that funnel our online communications, the work takes the format of a spoof job advert to recruit for the fictional role of ‘Connections Manager’. This advert then directs ‘applicants’ to a page on the decentralised internet, a structure that in itself challenges the centralised power of the mainstream web and its role in perpetuating social inequalities and consolidating existing hierarchies.
The core topics that ‘With Every Fibre’ explores include the monetisation and commodification of social interactions, how these interactions are a form of digital labour that often goes unrecognised, and how the need for care, empathy and dialogue is increasingly needed to counter a dominant infrastructure that thrives off polarisation, social tensions and an economy of outrage.

References

[1]
Grandview Research. 2020. ‘Submarine Cables Market Size, Share & Trends Analysis Report By Application, By Voltage, By End User, By Component, By Offerings, By Region, And Segment Forecasts, 2020 – 2027’. https://www.grandviewresearch.com/industry-analysis/submarine-cables-market [accessed 8 September 2021]
[2]
European Subsea Cables Association https://www.escaeu.org/ [accessed 8 September 2021]
[3]
David Graeber. 2018. Bullshit Jobs: A Theory. Penguin UK.

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      cover image ACM Other conferences
      ARTECH '21: Proceedings of the 10th International Conference on Digital and Interactive Arts
      October 2021
      761 pages
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 20 February 2022

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      Author Tags

      1. Care work and empathy
      2. Communications
      3. Deepsea cabling
      4. Digital labour
      5. Post media art
      6. Surveillance

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      ARTECH 2021

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      Overall Acceptance Rate 128 of 238 submissions, 54%

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