ABSTRACT
Twitter has grown in popularity during the past decades. It is now used by millions of users who share information about their daily life and their opinions on certain topics in the media. In order to automatically process and analyse this data, applications can rely on analysis methods such as sentiment analysis. This study aimed to find correlations between the sentiments of tweets and newspaper headlines in the Namibian context. It focused on using Twitter because of its limitation in the length of the text content posted on this platform.
The study revealed the correlation between the sentiments of Tweets posted from Namibia and that of national headlines appearing in local newspapers.
The study is carried out using Design and Creation Method as it involves capturing data from the Twitter social media platform using an application that has been developed to the needs of the study, headlines from Namibian newspapers namely The Namibian, New Era, Namibian SUN, Informante and Confidente have been captured manually. This application will also track the sentiment score of Namibian tweets in real time. Additionally, the study also made use of the Qualitative and Quantitative Research Methods to analysed and draw conclusions from the collected qualitative data.
The study analysed the sentiment score of the tweets and the newspaper headlines collected, the sentiment scores were graphically plotted to find the sentiment correlation between tweets and newspaper headlines, as well as notable trends. Real-time sentiment analysis of tweets was also carried out to determine the sentiment score of Namibian tweets over a certain period particularly days and months.
This study showed us that there is a direct sentiment correlation between tweets and news headlines, whenever the sentiment score of news headlines drops that of tweets drops as well, and this is more evident when looking at the monthly correlation graph in the results section. This implies that news headlines are one of the drivers of social media content in Namibia.
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Index Terms
- Correlation of Sentiment Analysis between Tweets and Newspaper Headlines Using NLP
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