Yuan Yuan
ABSTRACT
This paper conducted a discrete choice experiment to design information to motivate users to comply with barrage etiquette on video website. In the experiment, the impact of six attributes derived from information framework was examined. By collecting data from 633 online users, we found that the users were more willing to comply with barrage etiquette when they were reminded by Cyberspace Administration of China, message was delivered in a gain frame, the unqualified barrage could affect user’ right on the website, and the barrage could affect other audience’ experience about the online video.
- Songhua Lin. See the bullet screen language specification from the perspective of language ecology[J]. JOURNAL OF MINNAN NORMAL UNIVERSITY(Philosophy & Social Sciences),2017,31(03):69-72.Google Scholar
- Gerend M A, Shepherd J E. Using Message Framing to Promote Acceptance of the Human Papillomavirus Vaccine[J]. Health Psychology,2007,26(6):745-752.Google Scholar
- Simai Jiang. Air Pollution News Coverage: Examining the Impact of Message Framing and Exemplification[D]. Nanjing University,2019.Google Scholar
- Luce D. Individual Choice Behavior[M]. USA: John Wiley and Sons,1959:75-86.Google Scholar
- Kahneman D., Tversky A. Prospect theory: An analysis of decision making under risk[J]. Econometrica,1979,47(2), 263-292.Google Scholar
- Alter A.L. & Oppenheimer D.M. Overcoming Intuition: Metacognitive Difficulty Activates Analytic Reasoning[J]. Journal of Experimental Psychology: General,2007,136(4):569-576.Google Scholar
- Nana Wang. Agri-environmental Policy Design and Case Study Based on Discrete Choice Experiment[D]. Chinese Academy of Agricultural Sciences, 2020.Google Scholar
- Hansen J., Dechene A., Wanke M. Discrepant fluency increase subjective truth[J]. Journal of Experimental Social Psychology,2008,44(3):687-691.Google Scholar
- Oppenheimer D.M. & Frank M.C. A rose in any other font would not smell as sweet: Effect of perceptual fluency on categorization[J]. Cognition,2008,106,1178-1194.Google Scholar
- Shuyi Zhong. Effects of Perceptual Fluency on Construal Level[D]. Zhejiang University, 2011.Google Scholar
- Grunig J. E. Publics, audiences, and market segments: Segmentation principles for campaigns[C]. Newbury Park, CA: Sage,1989,199228.Google Scholar
- Reber R., Wurtz P. & Schwarz N. Effects of perceptual fluency on judgments of truth[J]. Conscious Cognition,1999,8(3),338-342.Google Scholar
- Whittlesea B.W.A. & Williams L.D. Why do strangers feel familiar but friends don't. The unexpected basis of feelings of familiarity[J]. Acta Psychological,1998,98,141-166.Google Scholar
- McFadden D. Conditional logit analysis of qualitative choice behavior[M]. P. Zaremba, ed. Frontiers in Econometrics, Academic Press, New York,1974:105-142.Google Scholar
- Luce D. Individual Choice Behavior[M]. USA: John Wiley and Sons,1959:75-86.Google Scholar
Recommendations
An Empirical Study of the Influencing Factors on User Experience for Barrage Video Website — A Case Study of Bilibili
Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. AI, Product and ServiceAbstractAccording to the recent study, barrage video website gradually spreads throughout people’s lives. This research analyzes the influencing factors of the user experience of barrage video website in order to provide basis and reference for improving ...
Impact of representation of hydraulic structures in modelling a Severn barrage
In this study, enhancements to the numerical representation of sluice gates and turbines were made to the hydro-environmental model Environmental Fluid Dynamics Code (EFDC), and applied to the Severn Tidal Power Group Cardiff-Weston Barrage.The extended ...
The Impact of Website Design on Users’ Trust
NordiCHI '20: Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping SocietyWith rapid digitalization, trust has become a critical issue in designing and maintaining e-commerce platforms – without trust, no transaction takes place. Companies that design for trust have a strategic advantage over competitors. Although trust is a ...
Comments