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A Category-aware Multi-interest Model for Personalized Product Search

Published: 25 April 2022 Publication History

Abstract

Product search has been an important way for people to find products on online shopping platforms. Existing approaches in personalized product search mainly embed user preferences into one single vector. However, this simple strategy easily results in sub-optimal representations, failing to model and disentangle user’s multiple preferences. To overcome this problem, we proposed a category-aware multi-interest model to encode users as multiple preference embeddings to represent user-specific interests. Specifically, we also capture the category indications for each preference to indicate the distribution of categories it focuses on, which is derived from rich relations between users, products, and attributes. Based on these category indications, we develop a category attention mechanism to aggregate these various preference embeddings considering current queries and items as the user’s comprehensive representation. By this means, we can use this representation to calculate matching scores of retrieved items to determine whether they meet the user’s search intent. Besides, we introduce a homogenization regularization term to avoid the redundancy between user interests. Experimental results show that the proposed method significantly outperforms existing approaches.

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          cover image ACM Conferences
          WWW '22: Proceedings of the ACM Web Conference 2022
          April 2022
          3764 pages
          ISBN:9781450390965
          DOI:10.1145/3485447
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          Publication History

          Published: 25 April 2022

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          Author Tags

          1. knowledge graph
          2. multi-interest
          3. personalized product search

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          • Research-article
          • Research
          • Refereed limited

          Funding Sources

          • Beijing Outstanding Young Scientist Program award
          • National Natural Science Foundation of China award
          • China Unicom Innovation Ecological Cooperation Plan award
          • Intelligent Social Governance Platform, Major Innovation & Planning Interdisciplinary Platform for the Double-First Class Initiative, Renmin University of China award

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          WWW '22: The ACM Web Conference 2022
          April 25 - 29, 2022
          Virtual Event, Lyon, France

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          Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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          • (2024)JDivPS: A Diversified Product Search DatasetProceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3626772.3657888(1152-1161)Online publication date: 10-Jul-2024
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          • (2023)An Unified Search and Recommendation Foundation Model for Cold-Start ScenarioProceedings of the 32nd ACM International Conference on Information and Knowledge Management10.1145/3583780.3614657(4595-4601)Online publication date: 21-Oct-2023
          • (2023)Contrastive Learning for User Sequence Representation in Personalized Product SearchProceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining10.1145/3580305.3599287(380-389)Online publication date: 6-Aug-2023
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