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Choice of Implicit Signal Matters: Accounting for User Aspirations in Podcast Recommendations

Published: 25 April 2022 Publication History

Abstract

Recommender systems are modulating what billions of people are exposed to on a daily basis. Typically, these systems are optimized for user engagement signals such as clicks, streams, likes, or a weighted combination of such sets. Despite the pervasiveness of this practice, little research has been done to explore the downstream impacts of optimization choice on users, creators and the ecosystem they are offered in. We used a platform that caters recommendations to millions of people and show in practice what you optimize for can have a large impact on the content users are exposed to, as well as what they end up consuming.
In this work, we use podcast recommendations with two engagement signals: Subscription vs. Plays to show that the choice of user engagement matters. We deployed recommendation models optimized for each signal in production and observed that consumption outcomes substantially defer depending on the target used. Upon further investigation, we observed that users’ patterns of podcast engagement depend on the type of podcast, and each podcast can cater to specific user goals & needs. Optimizing for streams can bias the recommendations towards certain podcast types, undermine users’ aspirational interests and put some show categories at disadvantage. Finally, using calibration we demonstrate that informed balanced recommendations can help address this issue and thereby satisfy diverse user interests.

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Cited By

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  • (2024)Enhancing the Podcast Browsing Experience through Topic Segmentation and Visualization with Generative AIProceedings of the 2024 ACM International Conference on Interactive Media Experiences10.1145/3639701.3656324(117-128)Online publication date: 7-Jun-2024
  • (2024)Beyond Static Calibration: The Impact of User Preference Dynamics on Calibrated RecommendationAdjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization10.1145/3631700.3664869(86-91)Online publication date: 27-Jun-2024
  • (2023)Multi-list interfaces for recommender systems: survey and future directionsFrontiers in Big Data10.3389/fdata.2023.12397056Online publication date: 10-Aug-2023
  • Show More Cited By

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          cover image ACM Conferences
          WWW '22: Proceedings of the ACM Web Conference 2022
          April 2022
          3764 pages
          ISBN:9781450390965
          DOI:10.1145/3485447
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          Published: 25 April 2022

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          Author Tags

          1. aspirational recommendations
          2. implicit signals
          3. recommender systems
          4. user satisfaction

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          WWW '22
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          WWW '22: The ACM Web Conference 2022
          April 25 - 29, 2022
          Virtual Event, Lyon, France

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          Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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          View all
          • (2024)Enhancing the Podcast Browsing Experience through Topic Segmentation and Visualization with Generative AIProceedings of the 2024 ACM International Conference on Interactive Media Experiences10.1145/3639701.3656324(117-128)Online publication date: 7-Jun-2024
          • (2024)Beyond Static Calibration: The Impact of User Preference Dynamics on Calibrated RecommendationAdjunct Proceedings of the 32nd ACM Conference on User Modeling, Adaptation and Personalization10.1145/3631700.3664869(86-91)Online publication date: 27-Jun-2024
          • (2023)Multi-list interfaces for recommender systems: survey and future directionsFrontiers in Big Data10.3389/fdata.2023.12397056Online publication date: 10-Aug-2023
          • (2023)Large Language Models are Competitive Near Cold-start Recommenders for Language- and Item-based PreferencesProceedings of the 17th ACM Conference on Recommender Systems10.1145/3604915.3608845(890-896)Online publication date: 14-Sep-2023
          • (2023)Enabling Goal-Focused Exploration of Podcasts in Interactive Recommender SystemsProceedings of the 28th International Conference on Intelligent User Interfaces10.1145/3581641.3584032(142-155)Online publication date: 27-Mar-2023
          • (2023)Introducing a framework and a decision protocol to calibrated recommender systemsApplied Intelligence10.1007/s10489-023-04681-753:19(22044-22072)Online publication date: 20-Jun-2023

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