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abstract

Rethink e-Commerce Search

Published: 15 February 2022 Publication History

Abstract

The quality of the search experience on an e-commerce site plays a critical role in customer conversion and the growth of the e-commerce business. In this talk, I will discuss the current status and challenges of product search. In particular, I will highlight the significant amount of effort it takes to create a high-quality product search engine using classical information retrieval methods. Then, I will discuss how recent advances in NLP and deep learning, especially the advent of large pre-trained language models, may change the status quo. While embedding-based retrieval has the potential to improve classical information retrieval methods, creating a machine learning-based, end-to-end system for general-purpose, web search is still extremely difficult. Nevertheless, I will argue that product search for e-commerce may prove to be an area where deep learning can create the first disruption to classical information retrieval systems.

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  1. Rethink e-Commerce Search

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    cover image ACM Conferences
    WSDM '22: Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining
    February 2022
    1690 pages
    ISBN:9781450391320
    DOI:10.1145/3488560
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    New York, NY, United States

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    Published: 15 February 2022

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    Author Tags

    1. document representation
    2. e-commerce
    3. neural information retrieval

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