Santi Novani
ABSTRACT
The agricultural sector in Indonesia is one of the important sectors for national food security, especially during COVID-19 pandemic. Unfortunately, Indonesia is currently facing a farmer regeneration crisis because most of the Indonesian farmers are approaching their maximum productive age. If this condition continues, Indonesia is projected to experience a crisis in the number of farmers for the next 10 years. Another problem arises because a lot of agricultural land has been turned into housing. Therefore, the government and many non-profit organizations encourage food self-sufficiency activities such as urban farming. However, to achieve national food security, involvement of various parties is needed to encourage innovation. Further, this study aims to explore the collaboration and innovation blueprint using a business model canvas based on service dominant logic. This initial business model canvas is proposed to provide a big picture of the value co-creation process based on a qualitative approach (i.e., literature review, observation, and interviews). Further studies are expected to validate the developed BMC by presenting various statistical analyses.
- T. Santia, “Indonesia Terancam Alami Krisis Jumlah Petani dalam 10 Tahun Mendatang,” liputan6.com, 2020. https://www.liputan6.com/bisnis/read/4226013/indonesia-terancam-alami-krisis-jumlah-petani-dalam-10-tahun-mendatang (accessed Jul. 19, 2021).Google Scholar
- A. Permana, “Urban Farming, Pemantik Ketahanan Pangan Nasional di Tengah Krisis Lahan dan Pandemi,” Institut Teknologi Bandung, 2021. https://www.itb.ac.id/news/read/57744/home/urban-farming-pemantik-ketahanan-pangan-nasional-di-tengah-krisis-lahan-dan-pandemi (accessed Jul. 19, 2021).Google Scholar
- Y. Handayati, T. M. Simatupang, and T. Perdana, “Value co-creation in agri-chains network: an Agent-Based Simulation,” in Procedia Manufacturing, 2015, pp. 419–428, doi: 10.1016/j.promfg.2015.11.058.Google ScholarCross Ref
- L. Z. T. Ferraz, A. J. Rezende, J. P. R. de Lima, and E. Todeva, “Perception of Value Co-Creation Actions in Agricultural Cooperatives,” Brazilian Adm. Rev., vol. 15, no. 3, 2018, doi: 10.1590/1807-769bar2018180005.Google Scholar
- A. Viljakainen, M. Toivonen, and M. Aikala, “Industry transformation towards service logic: A business model approach,” Cambridge Serv. Alliance, Work. Pap. Ser., no. October 2014, pp. 1–24, 2013, [Online]. Available: http://www.cambridgeservicealliance.org/uploads/downloadfiles/2013_December_Industry transformation towards service logic_A BM approach.pdf.Google Scholar
- R. F. Lusch, S. L. Vargo, and M. O'Brien, “Competing through service: Insights from service-dominant logic,” J. Retail., vol. 83, no. 1, pp. 5–18, 2007, doi: 10.1016/j.jretai.2006.10.002.Google ScholarCross Ref
- R. F. Lusch and S. L. Vargo, Service-Dominant Logic: premises, perspective, possibilities, 1st ed. Cambridged: Cambridge University Press, 2014.Google ScholarCross Ref
- J. Spohrer and P. P. Maglio, “Service Science: Toward a Smarter Planet,” Introd. to Serv. Eng., pp. 1–30, 2010, doi: 10.1002/9780470569627.ch1.Google Scholar
- S. L. Vargo and R. F. Lusch, “Institutions and axioms: an extension and update of service-dominant logic,” J. Acad. Mark. Sci., vol. 44, no. 1, pp. 5–23, 2016, doi: 10.1007/s11747-015-0456-3.Google ScholarCross Ref
- K. Kijima and A. Yusuke, “Value Co-Creation Process and Value Orchestration Platform,” in Global Perspectives on Service Science: Japan, S. K. Kwan, J. C. Spohrer, and Y. Sawatani, Eds. New York: Springer Nature, 2016, pp. 137–154.Google ScholarCross Ref
- P. Sugathan and K. R. Ranjan, “Co-creating the tourism experience,” J. Bus. Res., vol. 100, no. March, pp. 207–217, 2019, doi: 10.1016/j.jbusres.2019.03.032.Google ScholarCross Ref
- A. Osterwalder, Y. Pigneur, A. Smith, and T. Movement, Bussiness model Generation, vol. 30, no. 5377. 2010.Google Scholar
- B. Demil and X. Lecocq, “Business model evolution: In search of dynamic consistency,” Long Range Plann., vol. 43, no. 2–3, pp. 227–246, 2010, doi: 10.1016/j.lrp.2010.02.004.Google ScholarCross Ref
- M. Saunders, P. Lewis, and A. Thornhill, Research methods for business students, 5th ed. Edinburgh, England, 2009.Google Scholar
- T. Ramadhan, D. Wibisono, R. A. Nasution, and S. Novani, “Design of Self-service Technology for Passenger Shipping Transportation Service System in Indonesia,” Procedia Manuf., vol. 4, no. Iess, pp. 402–411, 2015, doi: 10.1016/j.promfg.2015.11.056.Google ScholarCross Ref
- L. A. Suryana, L. Mayangsari, and S. Novani, “Value Co-creation Canvas for Hijab Fashion Industry in Indonesia,” Organ. Stud. Innov. Rev., vol. 2, no. 4, pp. 337–359, 2016.Google Scholar
Index Terms
- Value Co-creation Process in Agribusiness using Service-Logic Business Model Canvas Approach
Recommendations
Typology for e-business activities in the agricultural sector
The internet constitutes an effective business resource as it provides a persistent communication infrastructure as well as huge business opportunities and information capital worldwide. The aim of this paper is to create a typology for e-business ...
ICTs and value creation in public sector: Manufacturing logic vs service logic
Special issue on Evidence-based Government: Secure, Transparent and Responsible Digital GovernanceThis paper contributes to the e-government literature discussing the role of information and communication technologies (ICTs) as an enabler of different modes of production of public services. E-government developments are often associated with ...
Value creation, ICT, and co-production in public sector: bureaucracy, opensourcing and crowdsourcing
dg.o '17: Proceedings of the 18th Annual International Conference on Digital Government ResearchThis paper contributes to the e-government literature discussing the role of ICTs as enabler of different modes of production of public services. E-government developments are often associated with organization transformations aimed to increase the ...
Comments