Xiaohong Yu
ABSTRACT
Different user groups will bring different lifestyles, and will also result in different economic entities, including personal financial management and real estate, and various social activities. However, consumer behavior is inherently multidisciplinary, with psychology, sociology, social psychology, marketing and economics being the most important. Therefore, consumer behavior research methods are more or less influenced by these more mature disciplines, of which psychology has the greatest impact. Each of us may be a consumer in life, and we build our own unique "lifestyle" through different "consumption experiences", so that everyone has different "consumption behaviors." Therefore, the main purpose of this research is to investigate the antecedents of different users’ ethnic lifestyles, with unmarried users as the main body of the research, and to understand how this lifestyle and consumer awareness or cognition affect these consumers’ subsequent purchases Different external behaviors in the process. Through the literature survey method, systematically collect the true or historical situation of the research object, collect relevant academic monographs, academic journal articles, official statistics, etc., read extensively, analyze and summarize consumer psychology, lifestyles, and consumer behaviors of different single groups, looking for this The new business opportunities of the era and the establishment of AI artificial intelligence data are provided, so that marketers have more time and energy to explore the insights behind the data.
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Index Terms
- Research on the consumption of different user populations
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