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Application analysis of computer web data mining technology in E-commerce

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Published:31 December 2021Publication History

ABSTRACT

With the development of the Internet, the proportion of e-commerce in people's life is becoming larger and larger. Online shopping has become a major way of shopping and helped people improve their life efficiency. Web data mining technology is a very important technology in e-commerce. The web can deeply mine and analyze the access methods, interest preferences, group characteristics and so on of e-commerce users. These information can help e-commerce push different user groups, and greatly improve the overall promotion effect and benefit of e-commerce. Starting from the web data mining technology, this paper expounds the application process of Web data mining technology used in e-commerce in detail, so as to provide a certain reference for the development of e-commerce.

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    • Published in

      cover image ACM Other conferences
      EITCE '21: Proceedings of the 2021 5th International Conference on Electronic Information Technology and Computer Engineering
      October 2021
      1723 pages
      ISBN:9781450384322
      DOI:10.1145/3501409

      Copyright © 2021 ACM

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      Publication History

      • Published: 31 December 2021

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      EITCE '21 Paper Acceptance Rate294of531submissions,55%Overall Acceptance Rate508of972submissions,52%
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