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Bibliometrics for Measuring Social Media Influence: Evaluating the use of h-Index as a ranking metric of Twitter users’ influence.

Published: 22 February 2022 Publication History

Abstract

Social media platforms have become a primary source of information and public influence. This dynamic has given rise to the interest of journalists, companies, scientists and organizations in identifying the most productive and influential agents of a network. Although popular indicators such as Reach, Engagement and Virality can be a good basis for evaluating the influence of social media users, they do not capture quality characteristics of the user, such as productivity and consistency. In an attempt to overcome this limitation, the current work proposes the use of the well-established, in the academic community, h-Index as a tool of comparatively measuring social media influence.

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          cover image ACM Other conferences
          PCI '21: Proceedings of the 25th Pan-Hellenic Conference on Informatics
          November 2021
          499 pages
          Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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          Published: 22 February 2022

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          Author Tags

          1. h-Index
          2. social media influence
          3. user engagement

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          • Operatinnal Program Competitiveness, Enterpreneuship and Innovation

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