ABSTRACT
Social media platforms have become a primary source of information and public influence. This dynamic has given rise to the interest of journalists, companies, scientists and organizations in identifying the most productive and influential agents of a network. Although popular indicators such as Reach, Engagement and Virality can be a good basis for evaluating the influence of social media users, they do not capture quality characteristics of the user, such as productivity and consistency. In an attempt to overcome this limitation, the current work proposes the use of the well-established, in the academic community, h-Index as a tool of comparatively measuring social media influence.
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Index Terms
- Bibliometrics for Measuring Social Media Influence: Evaluating the use of h-Index as a ranking metric of Twitter users’ influence.
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