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Impulse Buying's Antecedents and Consequences: Malaysian E-wallet Users Perceptions

Published: 08 March 2022 Publication History

Abstract

Consumer's impulsive behavior affects the sales and revenue of the merchants or businesses. This study adopts the Stimulus-Organism-Response (S-O-R) Model to examine the impact of users' E-wallet usage behavior on impulse buying. The results obtained from 199 valid online questionnaires show that the perceived enjoyment of using an E-wallet positively affects users' impulse buying behavior. Subjective norms and visual appeal positively influence perceived enjoyment. This study found that consumers' impulsive buying behavior positively impacted satisfaction, indicating that consumers making unplanned purchases using E-wallet would positively influence their satisfaction towards E-wallet. In sum, the findings of this study could provide valuable insights for mobile payment applications designers (e.g., E-wallet) in better understanding users' preferences for E-wallet. Furthermore, the findings presented in this research could also provide practical implications for the merchants or marketers to strengthen their impulse buying strategy.

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Cited By

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  • (2024)The influence of user experience using digital wallets on consumer behavior4TH INTERNATIONAL CONFERENCE ON CURRENT TRENDS IN MATERIALS SCIENCE AND ENGINEERING 202210.1063/5.0202110(020044)Online publication date: 2024
  • (2024)Game on: curbing impulse buying and returns in apparel e-tailersReview of Managerial Science10.1007/s11846-024-00808-3Online publication date: 15-Sep-2024
  • (2023)’Don’t Annoy Me With Privacy Decisions!’ — Designing Privacy-Preserving User Interfaces for SSI Wallets on SmartphonesIEEE Access10.1109/ACCESS.2023.333490811(131814-131835)Online publication date: 2023

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cover image ACM Other conferences
ICSEB '21: Proceedings of the 2021 5th International Conference on Software and e-Business
December 2021
153 pages
ISBN:9781450385831
DOI:10.1145/3507485
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 08 March 2022

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Author Tags

  1. E-wallet
  2. Impulse buying
  3. Perceived enjoyment
  4. Satisfaction
  5. Subjective norm
  6. Visual appeal

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  • Refereed limited

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  • Ministry of Higher Education Malaysia

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ICSEB 2021

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View all
  • (2024)The influence of user experience using digital wallets on consumer behavior4TH INTERNATIONAL CONFERENCE ON CURRENT TRENDS IN MATERIALS SCIENCE AND ENGINEERING 202210.1063/5.0202110(020044)Online publication date: 2024
  • (2024)Game on: curbing impulse buying and returns in apparel e-tailersReview of Managerial Science10.1007/s11846-024-00808-3Online publication date: 15-Sep-2024
  • (2023)’Don’t Annoy Me With Privacy Decisions!’ — Designing Privacy-Preserving User Interfaces for SSI Wallets on SmartphonesIEEE Access10.1109/ACCESS.2023.333490811(131814-131835)Online publication date: 2023

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