Analysis on Influencing Factors of Pure Electric Vehicle Sales in Big Data Environment
Authors: 
RONG ZENG, ZHONGQING XU, HAN LIAuthors Info & Claims
RONG ZENG, ZHONGQING XU, HAN LIAuthors Info & ClaimsPages 223 - 226
Abstract
The electric vehicle industry in the field of new energy is developing rapidly, but the proportion of pure electric vehicles in the whole automobile industry is relatively small. In order to promote the rapid development of pure electric vehicle industry, Firstly, combined with the big data of consumers' car purchase, this paper analyzes the influencing factors of electric vehicle sales, and then conduct a questionnaire on customers and car owners who have purchased vehicles in different Direct stores of Wei lai automobile, The reliability and validity of the questionnaire were verified by SPSS data processing software, and the hypotheses were effectively verified by regression analysis. The analysis results show that the assumption that the product performance image, brand image, consumers' perception of Wei lai pure electric vehicles and government policies have a significant impact on the sales of Wei lai vehicles is correct. Accordingly, the corresponding specific measures are put forward.
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Published In
December 2021
331 pages
ISBN:9781450387392
DOI:10.1145/3510249
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Association for Computing Machinery
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Published: 23 March 2022
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EBEE 2021
EBEE 2021: 2021 3rd International Conference on E-Business and E-commerce Engineering
December 17 - 19, 2021
Sanya, China
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