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The Relationship between Employer Brand and Organizational Attraction: Discuss the Effect of Different Types of Recruitment Information from Social Enterprise

Published: 14 March 2022 Publication History

Abstract

The founding philosophy of an enterprise may attract some candidates, but the demand for skilled individuals has risen substantially in both quality and quantity, the issue of shortages of skilled individuals in enterprise is getting more serious. How to establish the clear “employer brand” is a critical factor for enterprises to attract and retain skilled individuals effectively. In this study, the “Spread the Love Social Enterprise Co., Ltd.” is the first enterprise by a non-profit organization in Taiwan was used as the research subject, and the potential candidates of youngers were used as the test objects to discuss how the enterprise's employer brand affect organizational attraction of candidates. Among which information clues, information presentation style, and information aesthetics, considered as a situational adjustment variable that affects the above relationship. Through a series of experimental, 12 situation messages are simulated. The analysis uncovered that when the enterprise has a higher employer brand image, it will indeed have a higher organizational attraction, and the relationship will significantly strengthen the impact of enterprise's employer brand on the organizational attraction in the words plus pictures presenting style.

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  • (2022)A Hiring Story: Experiences of Employers in Hiring CS Graduates in Software StartupsCompanion Publication of the 2022 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3500868.3559440(126-129)Online publication date: 8-Nov-2022

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        ICETM '21: Proceedings of the 2021 4th International Conference on Education Technology Management
        December 2021
        323 pages
        ISBN:9781450385800
        DOI:10.1145/3510309
        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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        Published: 14 March 2022

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        Author Tags

        1. Employer Brand
        2. Organizational attraction
        3. Signaling Theory
        4. the opening presenting way

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        • (2022)A Hiring Story: Experiences of Employers in Hiring CS Graduates in Software StartupsCompanion Publication of the 2022 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3500868.3559440(126-129)Online publication date: 8-Nov-2022

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