Digital Management Capability and Innovation of Manufacturing Enterprises in the Era of Big Data

With the deep integration of the new generation of information technology and the real economy, what impact will digital management capabilities have on manufacturing companies? Using data from the China Employer-Employee Survey (CEES), this article examines the impact of digital management capabilities on the innovation performance of manufacturing companies. The results show that the enhancement of digital management capabilities can significantly promote the innovation performance of manufacturing enterprises, and this effect is robust. Dimensional regression results show that the availability of data in the decision-making process, the degree of data dependence in the decision-making process, the diversity of corporate data collection entities, and the frequency of use of work process data can significantly promote corporate innovation performance, while the influence of the frequency of data using in the decision-making process and the frequency of data use in the decision-making process and the frequency of using statistical methods to predict on the innovation performance of manufacturing enterprises is not obvious. Sub-sample regression results show that the effect of digital management capabilities on the innovation performance of manufacturing enterprises is heterogeneous. Specifically, when the company is characterized as with a long life span, with a large scale, with the type of family business, with a high proportion of CEOs who owned a college degree or above, with a high number of years of education for middle and senior managers, with a board of directors or a party organization, with a location of the eastern region or in the areas of a high concentration of financial services and R&D services, the effect of digital management capabilities on innovation performance is more obvious. Therefore, this article provides evidence for revealing the microeconomic effects of industrial digital development and promoting the reform of innovation management in manufacturing enterprises.