Andraž Hovnik
Simon Vrhovec
ABSTRACT
Although HTTP cookie consent prompts are considered ordinary by internet users browsing the internet from the European Union, little is known about how people behave online concerning HTTP cookies. By focusing on an online research survey scenario, we explore the associations between website trustworthiness, cookie consent, and taking an online survey. The results of an online experiment of 2672 Facebook users suggest that website trustworthiness is associated with cookie acceptance. Additionally, the results indicate that the response rate of participants who accept cookies () is significantly higher than those who do not ().
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