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Analysis on the Influence of Ant Check Later on Shopping Willingness of Chinese College Students: Analysis on the influence of internet credit products of Chinese college students

Published: 09 July 2022 Publication History

Abstract

With the development of China's economy and the growth of people's consumption capability, the types of internet credit products have been continuously updated. The prevalence of internet credit products such as Ant check later, which has the function of buying this month and returning the next month, is an important factor to stimulate the development of credit services, and it partly solves the financial constraints of Chinese college students and makes their lives more convenient, so it is of great significance to explore the impact of Ant check later's on Chinese college students' shopping willingness. This article combines the UTAUT model to build a research model. Through online questionnaires and SPSS25.0, it found that PEU, PU, and PI have positive effects on Chinese college students' SW, PEU plays an mediated role in PU and PI on Chinese college students' SW, PR and PC have a negative impact on Chinese college students' SW.

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  1. Analysis on the Influence of Ant Check Later on Shopping Willingness of Chinese College Students: Analysis on the influence of internet credit products of Chinese college students

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    cover image ACM Other conferences
    ICEEG '22: Proceedings of the 6th International Conference on E-Commerce, E-Business and E-Government
    April 2022
    439 pages
    ISBN:9781450396523
    DOI:10.1145/3537693
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 09 July 2022

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    Author Tags

    1. Ant check later
    2. Chinese College students' shopping willingness
    3. Internet credit products

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