Choon Sen Seah
ABSTRACT
As the world was consumed by the spread of COVID-19, the population plunged with it. The world witnessed a great change in lifestyle. This includes spending pattern. The primary goal of this research is to investigate the factors that facilitate e-commerce demand during COVID-19 by focusing on the two popular platforms among Malaysian; Shopee and Lazada. This research attempts to observe and study whether factors such as product, price, time-saving, payment, security, administrative and psychological are related to the demand on e-commerce. The announcement of the Movement Control Order (MCO) by the Malaysian government saw the closing of physical premises. Malaysian has turned to online to source for necessities. A total of 200 samples were collected through an online survey questionnaire. The collected data were analysed using IBM's SPSS software. The result implied that product, price, time-saving, payment, security and administrative factors have a significant relationship on e-commerce demand.
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Index Terms
- The Influence of COVID-19 Pandemic on Malaysian E-Commerce Landscape: The case of Shopee and Lazada
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