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View all- Xu WLiu SChen ZZhou YLi LWang YLu QJi YWan J(2024)ROI constrained optimal online allocation in sponsored searchScientific Reports10.1038/s41598-024-77506-314:1Online publication date: 29-Oct-2024
Display advertising is a $25 billion business with a promising upward revenue trend. In this paper, we consider an online display advertising setting in which a web publisher posts display ads on its website and charges based on the cost-per-click ...
The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into ...
Online advertising campaigns often consist of multiple ads, each with different creative content. We consider how various creatives in a campaign differentially affect behavior given the targeted individual's ad impression history, as characterized by ...
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