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Negotiating Taste for Digital Depiction: Aligning Individual Concepts of Taste Perception in a Co-Design Process

Published: 15 September 2022 Publication History

Abstract

Taste is a complex phenomenon that depends on the individual experience and is a matter of collective negotiation and mediation. On the contrary, it is uncommon to include taste and its many facets in everyday design, particularly online shopping for fresh food products. To realize this unused potential, we conducted two Co-Design workshops. Based on the participants’ results in the workshops, we prototyped and evaluated a click-dummy smartphone app to explore consumers’ needs for digital taste depiction. We found that emphasizing the natural qualities of food products, external reviews, and personalizing features lead to a reflection on the individual taste experience. The self-reflection through our design enables consumers to develop their taste competencies and thus strengthen their autonomy in decision-making. Ultimately, exploring taste as a social experience adds to a broader understanding of taste beyond a sensory phenomenon.

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  • (2024)Grundlagen der VerbraucherinformatikVerbraucherinformatik10.1007/978-3-662-68706-2_2(29-83)Online publication date: 25-Mar-2024
  • (2023)Digitale Geschmacksvermittlung: Work-in-Progress Studie zur Entwicklung eines Nutzer:innen-zentrierten Designs zur Steigerung der KonsumkompetenzVerbraucherforschung zwischen Empowerment und Verletzlichkeit10.1007/978-3-658-41247-0_6(65-77)Online publication date: 12-Sep-2023

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    MuC '22: Proceedings of Mensch und Computer 2022
    September 2022
    624 pages
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    Published: 15 September 2022

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    Author Tags

    1. Co-Design
    2. Human-Food-Interaction
    3. Negotiation of Taste
    4. Prototyping
    5. Taste
    6. User-Centered Design

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    MuC '22: Mensch und Computer 2022
    September 4 - 7, 2022
    Darmstadt, Germany

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    • (2024)Grundlagen der VerbraucherinformatikVerbraucherinformatik10.1007/978-3-662-68706-2_2(29-83)Online publication date: 25-Mar-2024
    • (2023)Digitale Geschmacksvermittlung: Work-in-Progress Studie zur Entwicklung eines Nutzer:innen-zentrierten Designs zur Steigerung der KonsumkompetenzVerbraucherforschung zwischen Empowerment und Verletzlichkeit10.1007/978-3-658-41247-0_6(65-77)Online publication date: 12-Sep-2023

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