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Meta-Generator Enhanced Multi-Domain Recommendation

Published: 30 April 2023 Publication History

Abstract

Large-scale e-commercial platforms usually contain multiple business fields, which require industrial algorithms to characterize user intents across multiple domains. Numerous efforts have been made in user multi-domain intent modeling to achieve state-of-the-art performance. However, existing methods mainly focus on the domains having rich user information, which makes implementation to domains with sparse or rare user behavior meet with mixed success. Hence, in this paper, we propose a novel method named Meta-generator enhanced multi-Domain model (MetaDomain) to address the above issue. MetaDomain mainly includes two steps, 1) users’ multi-domain intent representation and 2) users’ multi-domain intent fusion. Specifically, in users’ multi-domain intent representation, we use the gradient information from a domain intent extractor to train the domain intent meta-generator, where the domain intent extractor has the input of users’ sequence feature and domain meta-generator has the input of users’ basic feature, hence the capability of generating users’ intent with sparse behavior. Afterward, in users’ multi-domain intent fusion, a domain graph is used to represent the high-order multi-domain connectivity. Extensive experiments have been carried out under a real-world industrial platform named Meituan. Both offline and rigorous online A/B tests under the billion-level data scale demonstrate the superiority of the proposed MetaDomain method over the state-of-the-art baselines. Furthermore comparing with the method using multi-domain sequence features, MetaDomain can reduce the serving latency by 20%. Currently, MetaDomain has been deployed in Meituan one of the largest worldwide Online-to-Offline(O2O) platforms.

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Supplement of paper "Meta-Generator Enhanced Multi-Domain Recommendation", which is a representation video.

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Cited By

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  • (2025)Towards Personalized Federated Multi-Scenario Multi-Task RecommendationProceedings of the Eighteenth ACM International Conference on Web Search and Data Mining10.1145/3701551.3703523(429-438)Online publication date: 10-Mar-2025

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  1. Meta-Generator Enhanced Multi-Domain Recommendation

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    cover image ACM Conferences
    WWW '23 Companion: Companion Proceedings of the ACM Web Conference 2023
    April 2023
    1567 pages
    ISBN:9781450394192
    DOI:10.1145/3543873
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    New York, NY, United States

    Publication History

    Published: 30 April 2023

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    Author Tags

    1. Meta-Generator
    2. Multi-Domain Learning
    3. Recommender Systems
    4. User Intent Cold-Start

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    • Short-paper
    • Research
    • Refereed limited

    Data Availability

    Supplement of paper "Meta-Generator Enhanced Multi-Domain Recommendation", which is a representation video. https://dl.acm.org/doi/10.1145/3543873.3584652#MetaDomain_video_theWebConf23.mp4

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    WWW '23
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    WWW '23: The ACM Web Conference 2023
    April 30 - May 4, 2023
    TX, Austin, USA

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    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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    • (2025)Towards Personalized Federated Multi-Scenario Multi-Task RecommendationProceedings of the Eighteenth ACM International Conference on Web Search and Data Mining10.1145/3701551.3703523(429-438)Online publication date: 10-Mar-2025

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