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Augmenting Visualizations with Predictive and Investigative Insights to Facilitate Decision Making

Published: 30 April 2023 Publication History

Abstract

Many people find it difficult to comprehend basic charts on the web, let alone make effective decisions from them. To address this gap, several ML models aim to automatically detect useful insights from charts and narrate them in a simpler textual format. However, most of these solutions can only detect basic factual insights (a.k.a. descriptive insights) that are already present in the chart, which may help with chart comprehension, but not decision-making. In this work, we study whether more advanced predictive and investigative insights can help users understand what will happen next and what actions they should take. These advanced insights can help decision-makers better understand the reasons behind anomaly events, predict future unfolding trends, and recommend possible actions for optimizing business outcomes. Through a study with 18 participants, we found that predictive and investigative insights lead to more insights recorded by users on average and better effectiveness ratings.

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  1. Augmenting Visualizations with Predictive and Investigative Insights to Facilitate Decision Making

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      cover image ACM Conferences
      WWW '23 Companion: Companion Proceedings of the ACM Web Conference 2023
      April 2023
      1567 pages
      ISBN:9781450394192
      DOI:10.1145/3543873
      Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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      Publication History

      Published: 30 April 2023

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      Author Tags

      1. Visualization
      2. data insights
      3. descriptive insights
      4. predictive insights

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      WWW '23
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      WWW '23: The ACM Web Conference 2023
      April 30 - May 4, 2023
      TX, Austin, USA

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