ABSTRACT
Gender-blind design hinges upon an assumption that designing equally is the same as designing for equality. That, however, is inaccurate, as gender-blindness is merely a synonym for neutrality. Neutrality, because it lacks a concerted effort to subvert, favors hegemonic values and epistemologies, which counters the purported aim of equality. Supposedly objective methods of analysis, such as data gathering and interpreting, are not deprived of this hegemonic bias either. As such, through an acknowledgment of ethics, the designer must recognize that they are, indeed, imbuing their values into their designs, which bears influence on the ways in which the user interacts and interprets those designs, a notion which is especially relevant to a field concerned with user experience. This may be done deliberately or by accident, but it is always inevitable. Ethics is, in this way, inextricable from the design process, and, thus, the present article aims to propose that designing for equality requires the designer to act as an ethical agent — responsibly, consciously, and knowingly — especially if one hopes to avoid a design which embodies and communicates oppressive notions. In particular, within the purview of ethics, and by making use of some case-studies and examples, it argues that designing toward gender equality requires not the more typical gender-blind approach, but rather one which is specifically gender-conscious. Further, this article also offers some suggestions as to how we might begin to act as ethical design agents and implement marginalized epistemologies into the design process.
Footnotes
1 See, for example, Prado de O. Martins, 2014 [6].
Footnote2 Following Jack Halberstam's reasoning, we will be using “trans*” instead of “trans” or any other variant throughout this document. This is meant to highlight the lack of any singular category or definition for a trans identity, arguing further for the boundless fluidity of gender identification [11].
Footnote3 There are numerous ways in which a design, whatever shape it may take, can embody and bespeak the ethical decisions that were made in its conception. See Friedman and Kahn, 2002 [16].
Footnote4 Keshavarz describes his understanding of design-politics as being similar to Foucault's power-knowledge binomial [4], describing it as the origin of the term “nexus” to describe the concept [21]. Thus, according to him, delineating a design-politics is a way of both embodying and describing the numerous ways in which politics and design have historically and materially upheld and strengthened one another [21].
Footnote5 Alastair Fuad-Luke defined design activism as “design thinking, imagination and practice applied knowingly or unknowingly to create a counter-narrative aimed at generating and balancing positive social, institutional, environmental and economic change” (p. 27) [22].
Footnote6 Throughout his work, Foucault dwells a lot on the ways in which external power structures produce subjects; that is, in how regimes of social control exert power — and thus control. In Discipline and Punish, for example, he describes how disciplinary techniques produce “docile bodies” in order to make them more compliant and productive [24]. In History of Sexuality, which immediately followed the latter, Foucault introduced the concept of ‘biopower,’ which seizes the modern forms of power aimed at living beings by holding them subject to standards of not just sexual but also biological normality [24]. Through these works, one can subsume the larger issue of individual agency. Not only is there an exerted control enacted through other people's knowledge of individuals, but also one exercised in an individual's knowledge of themselves, through these power relations dictated by hegemonic sociocultural institutions.
Footnote7 An investigation conducted by The Pudding recently verified what we all already knew — that clothes marketed to women have significantly smaller pockets than those for men — 48% smaller and 6.5% narrower to be exact [33]. The reason for this impractical annoyance is, of course, anchored in political and historically rooted sexism [34].
Footnote8 Smartphone designs have been steadily increasing in recent years, which can pose as a problem for many women, whose hands are, on average, around 2.5cm smaller than men's [31] [35]. This, evidently, makes these phones harder to use for women or just anyone with smaller hands. Further, these phones can also be harder to store, given the above-mentioned reduced size of pockets in clothing marketed to women [31] [33] [35].
Footnote9 Office temperatures are typically standardized and regulated according to calculations based on an assumed average male body of 40 years of age and 70kg [36]. A study published in Nature, however, recently found that female metabolisms typically run 35% lower than the rate of males under that same calculation [36]. This, on average, results in a preference gap of about 3ºC, with women preferring higher temperatures than men [36].
Footnote10 As discussed earlier, seemingly objective automated systems are not neutral. The Algorithmic Justice League collective has produced an expanding body of work documenting the ways in which AI and Machine Learning technologies are intersectionally biased [45].
Footnote11 Please refer to [46] (p.205) for an image of the winning plan for the redesign of the Einsiedlerpark in Vienna, Austria, by landscape architects’ practice Tilia.
Footnote12 This was also done for Viennese sports facilities for essentially the same reason [46]. Girls weren't using them because boys would tend to aggregate near the only entrance and so they decided to create multiple entrances, instead of just one. They also sectioned these spaces [46].
Footnote13 Bovens and Marconi also discuss strategies aimed at combating the notion that desegregated bathrooms would be uncomfortable or unhygienic [54].
Footnote14 It should be remarked that Levitas's work is largely focused on utopia [59]. Though it falls beyond the purview of this article, it could be argued that the utopian project is very closely aligned with that described herein.
Footnote
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Index Terms
- The problem with gender-blind design and how we might begin to address it: A model for intersectional feminist ethical deliberation
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