Agenda-Setting of the Public Health Emergencies (COVID-19) Based on Audience's Perspective
Pages 80 - 84
Abstract
The outbreak of sudden public health incidents notes the agenda setting of the media in the process of message diffusion, but the audience's expectation for the media framework is seldom paid attention to. Through an online questionnaire, the media usage, satisfaction, intuitive evaluation of different message framing and placement methods of the audience (N=401) are investigated. The results notes that: audiences attach the most importance to message placement and gain-framing, where the importance of message placement is basically the same as the agenda setting of official media; audiences are satisfied with media coverage overall and are most concerned about the speed of media response, while the ability to deal with false message needs to be improved; some audiences attach equal importance to additional message on sudden public events. This study proposes an audience-led agenda-setting in response to public health emergencies, providing a new perspective to understand the audience's message needs and agenda setting.
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Index Terms
- Agenda-Setting of the Public Health Emergencies (COVID-19) Based on Audience's Perspective
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Published In
May 2022
93 pages
ISBN:9781450396424
DOI:10.1145/3545822
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Published: 30 October 2022
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ICMSSP 2022
ICMSSP 2022: 2022 7th International Conference on Multimedia Systems and Signal Processing
May 27 - 29, 2022
Shenzhen, China
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