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Factors Influencing Continuous Intention to Use Mobile Commerce Applications during the Covid-19 Pandemic: Mobile Commerce Applications

Published: 21 September 2022 Publication History

Abstract

This study examines the factors influencing continuous intention to use mobile commerce applications in Malaysia during the COVID-19 pandemic. Drawing on the Unified Theory of Use and Acceptance of Technology (UTAUT), Task-Technology Fit Model (TTF), and Expectancy Confirmation Model (ECM), the multiple regression analysis indicated that Performance Expectancy (PE), Social Influence (SI), Perceived Task-Technology Fit (TTF), and Hedonic Value (HV) positively affect continuous intention to use mobile commerce applications. Contrariwise, Effort Expectancy (EE), Trust (TR), Confirmation (COF), and Perceived Risk (PR) did not predict continuous intention to use mobile commerce applications. Theoretical and practical implications are discussed in this paper.

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  1. Factors Influencing Continuous Intention to Use Mobile Commerce Applications during the Covid-19 Pandemic: Mobile Commerce Applications

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    ICEBT '22: Proceedings of the 2022 6th International Conference on E-Education, E-Business and E-Technology
    June 2022
    130 pages
    ISBN:9781450397216
    DOI:10.1145/3549843
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 21 September 2022

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    Author Tags

    1. Expectancy Confirmation Model
    2. Mobile commerce
    3. Task-Technology Fit
    4. UTAUT

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    • Malaysian Ministry of Higher Education Malaysia

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