Birgit Schenk
ABSTRACT
Falling sales figures, declining customer frequencies, store closures – the success of online retailing and the accompanying structural changes have posed a significant threat to brick and mortar retailers for some years now. In order to secure the future of retail stores in the long term, it will be necessary to combine offline and online retailing. This article examines for Baden-Württemberg (Germany) what expectations retailers and service providers have of local online marketplaces as a possible strategy, and focuses on the following research questions: What are the attitudes of retailers and service providers in Baden-Württemberg towards local online marketplaces? and Which particular services are in demand or needed by retailers and service providers in Baden-Württemberg? Furthermore, this article investigates whether there is a relationship between company expectations and company size as well as retailers’ and service providers’ previous online presence.
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Index Terms
- Local online Marketplaces – Expectations of retailers and service providers
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