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Opinion Spamming: Analyzing the Accuracy of Online Detection Tools

Published:25 October 2022Publication History

ABSTRACT

Over the past few years, we have seen a rise in spoofed content across the Internet, including fake news and fake reviews. Fake news is false information that imitates real news intending to damage a reputation or make financial gains. Similarly, fake online reviews, commonly referred to as opinion spamming, have impacted customers and retailers. The main problem is that there is no efficient way to distinguish between genuine and fake reviews; even humans find it difficult to do so. This paper compares two tools used to detect opinion spamming and analyzes their results. We have compiled our research using 100 reviews from travelers who evaluated Istanbul's top five best-value hotels.

References

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            cover image ACM Other conferences
            CEEeGov '22: Proceedings of the Central and Eastern European eDem and eGov Days
            September 2022
            192 pages
            ISBN:9781450397667
            DOI:10.1145/3551504

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            Publication History

            • Published: 25 October 2022

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