Aris Darisman
ABSTRACT
Today, Experimental Print Design mainly focuses on the use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales activity. Furthermore, the aesthetics of retail space enhance functionality, customer loyalty, and brand identity. The studies highlight the teaching methods for effective learning of the course. This study aims to investigate the implementation, challenges, and implications of a virtual exhibition project in Experimental Print Design Class for Visual Communication Design Students. A mixed methods research design was used to collect, analyze, and mix both quantitative and qualitative research and methods to answer the research problems of the implementation and implications of a virtual exhibition project in Experimental Print Design Class. The sample was a class with 16 students in the online class and 4 students in the onsite class for hybrid learning. The findings show three main stages namely preparation, preliminary, final artwork for exhibition as the implementation of the virtual exhibition project in Experimental Print Design class and the challenges of the course were ensuring the right material quality and addressing durability concerns. In addition, virtual exhibition implementation of POP display project in Experimental Print Design class effectively improved students' ability in the aesthetics of retail space, the impression of hierarchy targets such as color, imagery, and words on the display, concept, the idea of the assets that are presented digitally in 2D or/and 3D and examine competitors’ design work. In conclusion, based on the implication of the POP display project in the Experimental Print Design class, it was found that there was no significant difference between the online and onsite class as hybrid learning for Virtual Exhibition Project of POP display project in Experimental Print Design class. Thus, it was effective in improving the skill of Visual Merchandising to the online and onsite class as hybrid learning.
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Index Terms
- Virtual Exhibition Implementation of POP Display Project in Experimental Print Design Class
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