Xinwei Yuan
ABSTRACT
The good development of a firm-hosted online community depends on members' knowledge contribution. From the perspective of the host firm, this study builds a conceptual model to explain the influence of the host firm's support behavior on members' knowledge contribution in a firm-hosted online community. This model is tested on the survey data from some online communities hosted by Chinese smartphone firms. The empirical results essentially support the proposed model and show the impacts of the host firm's support behavior (such as organizing offline activities, increasing members’ embeddedness, offering rewards, and contributing contents) on members’ knowledge contribution are mediated by members’ attitudes towards the community and themselves (such as community commitment, community identity and self-efficacy).
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Index Terms
- Influence of the Host Firm's Support Behavior on Members' Knowledge Contribution in a Firm-hosted Online Community
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