Wen Zhan
ABSTRACT
Today's film market is characterized by high box office but low quality fan films. In addition to the contribution of "online-traffic stars", it is also inevitable that producers are marketing their films on the Internet to get more potential consumers to pay for them. More and more film producers are giving up quality control of their films in pursuit of traffic and box office, which will definitely have a negative impact on the film industry. In this study, it is particularly important to correctly grasp the effectiveness of different methods of online marketing for fan films in order to formulate a scientific strategy to control public opinion communication. In this study, multiple linear regression modelling analysis is used to investigate the effectiveness of different methods of online marketing of films on consumers' consumption intentions, and to propose corresponding opinion control opinions in order to promote the healthy development of China's cultural industry.
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Index Terms
- Analysis of the Effectiveness of Fan Film Online Marketing Strategies and Research on Countermeasures for Public Opinion Control
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