Ekkarin Pintoo
ABSTRACT
Over the last decade, entrepreneurial ecosystem research has grown popular among researchers, policymakers, and practitioners. There have been many research attempts to investigate the gap in the entrepreneurial ecosystem between academics and practice. However, there still a lacks of research that provides an understanding of the interconnectedness and networking among entrepreneurial actors or supporting organisations, particularly in developing countries, for example, Thailand. In order to provide valuable opportunities to enhance and understand start-ups and support organisations networking in the entrepreneurial ecosystem, this paper applied social media analysis to demonstrate how social media data can be used to evaluate networks and explore interconnectedness. The research also helps to understand the relationship between AgriTech, FoodTech start-ups and support organisations in the entrepreneurial ecosystem.
Using Twints and the Twitter API, data were retrieved from Twitter's databases for start-ups, incubators or accelerators, and other support organisation information within the entrepreneurial ecosystem. The results indicate a lack of interconnections among AgriTech and FoodTech startups and support organisations in Thailand's ecosystem, such as incubators and accelerators. According to an analysis of social media, most start-up aid organisations in Thailand originated from local or national organisations, not global ones. These represent the fragility of Thai start-ups’ support organisations which lack a connection with international opportunities.
This research utilised social media analysis as an alternate evaluation approach for assessing the connection or network activity among local entrepreneurial actors. Furthermore, the evaluation findings can be used to identify the weak points in an ecosystem and suggest policies for growing and enhancing a start-up entrepreneurial ecosystem in developing nations such as Thailand.
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