Shuyi Wang
ABSTRACT
In recent years, the role of consumer engagement(CE) in co-creating experience and value is attracting more and more attention from business practitioners and academia. And there has been a significant increase in the literature on the subject. To systematically sort out and analyze the research status, knowledge bases, hotspots, and potential frontier of CE research, articles with "consumer engagement" as the subject term in the Web of Science Core Collection Database since 1990 are visually analyzed using mapping knowledge tools. The characteristics of these articles, including the publication trends, topic distribution, research groups, keywords, and highly cited references are summarized, and the relevant knowledge maps are produced. The results show the following: (1) CE research focuses on the fields of Business and Management, researchers tend to cooperate in small groups, and there are significant cooperative relationships among researchers with a large amount of research. (2) The United States and the University of Sydney represent the core strength of countries and institutions in CE research, leading both in the number of articles and intensity of collaboration. (3) Future research hotspots will focus more on the driving factors and consequences of CE in different focal objects. (4) Co-citation frequency, burst, and half-life Indicate that the knowledge base is the research on the conceptual field of CE, including conceptual dimension, measurement method, and research framework of CE in different backgrounds and focus objects. As a new approach to review CE research, this study lays a scientific foundation for further study of CE.
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Index Terms
- Visualization Analysis of Consumer Engagement Research Based on the Perspective of Knowledge Mapping
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